Like all other advertising platforms, presence on social media has become mandatory and overly stressed for businesses.
Yet few have a clear purpose and strategy in place to achieve it that remain alive over time as the company strives to grow its business. Somewhere down the line, companies lose faith in social media as a potent tool in achieving their business targets.
Yet most successful brands, big or small, today have their social media platforms like Facebook, Instagram, LinkedIn, and Twitter managed by some social media agency.
They have realized that a small amount saved in outsourcing would cost them dearly. In terms of resources wasted in trial and error, defending poorly against negative marketing from rivals, lack of alignment of social media with the overall marketing plan, and importantly, little or no revenue generated.
In this fast-paced world, constant hammering with the right content is required to not only remain top of the mind but also to keep your brand image intact. Social media is not only very cost-effective and affordable but also more customizable and engaging than traditional media. With more purchase decisions made being on social media, you can engage with customers instantly to influence the decision-making process.
If you do not have time for trial and error and are looking for professionals to hand over your social media management so that you focus on other business functions, STEP TECH is there for you.
Why should you employ Step Tech as your Social Media Management partner?
We know by experience that there is no one-size-fits-all social media strategy. So, instead of mindlessly posting content, we first sit with you and understand your business scenario and chalk out your specific business needs. Then we craft a social media management plan based on the requirements.
On the way, we not only analyze data, both quantitative and qualitative, about interactions with your fan base and adapt by keeping what works and excluding what doesn’t: but also provide you with Return on Adspend (ROA) report periodically.
Social Media Management Process
Frequently Asked Questions
Social media gives you value for money in marketing your business if done professionally. Social Media Management includes writing posts, designing graphics, devising content strategy, aligning the strategy with your products and services, etc. If you have already done it, you probably know it takes time and is a full-time job.
We can manage Facebook (Fan page & Group), Twitter, and Instagram for any product or service. We also manage LinkedIn for B2B products and services as it mostly contains professionals.
Yes, if it is part of the package and we strongly recommend it. People asking questions in the chatbox or comment section is a result of the effort we have made in writing content and designing graphics on the post. Engaging with them right there by liking a comment, thanking them for sharing the post, or providing more information are all steps towards translating them into customers.
That again depends on the packages available, each with a different number of minimum postings per day. Some clients want to activate their profiles, some want to increase their following, others want to sell their product or service. Your objective determines the package you avail and hence the number of postings per day.
You may if you would like to risk your social media image with trial and error. You have to keep an eye on the happenings and give a part of your focus on how things are turning out that you would otherwise spend on more important goals. Our digital marketing experts are seasoned strategists who know the tricks of the trade and have hands-on experience of longer than a decade on various products and services. Of course, you would not risk your product/service image at the cost of a small marketing budget.